design & lifestyle | literary & publishing

917-546-6866 |

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In today’s rapidly changing media landscape, smart publicity involves a thoughtful and creative approach, longstanding connections, and the rare ability to craft memorable, meaningful — and effective — campaigns.

Sarah Burningham


We are recognized for our tailored, highly-successful approach to publicity, marketing, and brand development. With over 15 years of experience working with major design, shelter and lifestyle brands, #1 New York Times bestselling authors, and some of the country’s biggest publishers, we consistently deliver the kind of recognition, success, and sales our clients demand. Our boutique philosophy means that every campaign we create is different from the last. And for each of our projects, we tap into our extensive network of media contacts, creatively bridging the gap between old and new media, while developing enduring relationships and lasting influence for our clients.

Sarah Burningham

Little Bird Publicity founder Sarah Burningham has worked in publicity and publishing for over 15 years with a variety of New York Times and #1 bestselling authors, including Ralph Nader, 50 Cent, Isabella Rossellini, Frank Warren of PostSecret, William F. Buckley, Jr., Brian Kilmeade, Robyn Carr, Kristan Higgins, and others. Her passion for architecture and interior design, fueled by years of publicity experience working in the field, has given her the opportunity to represent some of the best architects and designers in the world, which include Gil Schafer, Peter Pennoyer, Historical Concepts, Stephen Sills, Brooke and Steve Gianetti, Brian McCarthy, and Nancy Braithwaite. Sarah has developed creative partnerships with a range of national brands such as Remy Martin, J.Crew, Sephora, Perrier-Jouet, Tupperware, Vonny Bags, The Sak Handbag Company, and Wilton Baking Products.

Before starting Little Bird in 2009, Sarah ran a publicity and marketing department at HarperCollins and held director-level publicity positions at William Morrow, Regan, Miramax, Weinstein Books, Workman and Gibbs Smith. She is the author of How to Raise Your Parents, Boyology and Girl to Girl (all published by Chronicle Books) and has been interviewed by the Today Show, CBS News, ABC News, NPR, Public Radio International, and quoted in the The Wall Street JournalNewsweek and Teen Vogue. She is a member of the Women’s Media Group, National League of American PEN Women, the Institute of Classical Architecture & Art, Design Leadership Network, Women’s National Book Association, Bay Area Women in Publishing, and Publishers’ Publicity Association.

Claire McLaughlin

Claire McLaughlin joined Little Bird Publicity in May 2016. She is a graduate of Harvard University and previously worked as editorial director and director of publishing for Let’s Go Travel Guides; her research and writing have appeared in Let’s Go Europe 2016 and Let’s Go Europe 2017. Originally from Wisconsin, Claire loves hiking, biking, and going to the movies.

Katie Olsen

Katie Olsen began her publicity career in 2011, and has worked with a variety of #1 New York Times bestselling authors in all genres. A graduate of the University of Utah, she started her career in real estate in 2004 before moving into publishing and publicity. She is the mom of three adorable kids and when she isn’t working, she can be found baking, reading or traveling — sometimes all at the same time.

Design & Lifestyle


Design, Lifestyle, Architecture, & Shelter

Just as our prestigious architecture, design, and lifestyle clients do with their own projects, we approach each of our projects with a fresh eye, grounded in our years of experience and strong industry connections. We collaborate closely with only a select number of clients at a time, allowing us the focus to create and execute imaginative, comprehensive campaigns. We dig deeper than current trends to generate significant, tangible results and build lasting, timeless reputations.

— On Little Bird —

“Nowadays it seems harder and harder to find a publicist who is not more invested in their own PR than in their actual clients, but that isn't the case with Sarah Burningham. She is truly all about you and for that alone I could not love her more. I am forever grateful for her professionalism, her impeccable attention to detail, and her ability to coordinate, organize, cajole and promote and that’s just the beginning! She never drops the ball and that’s so important in her line of work. I wouldn’t use anyone else.”

Brian McCarthy, Brian J. McCarthy Interior Design

“Sarah Burningham is the smartest ​p​ublic ​r​elations person I’ve ever encountered. Her creativity propelled everything I had wanted from the press, subtly, and in perfect taste.”

Stephen Sills, Stephen Sills Associates

“Sarah is a breath of fresh air in the world of publicity. She actually does what she says she is going to do…and more! We never worried about anything when Sarah was in charge. The best part? Sarah is down to earth, funny, and a pleasure to work with. Our search for the perfect publicist is over! We'll never use anyone else.”

Brooke Giannetti and Steve Giannetti, Giannetti Home

“Sarah Burningham has proved to be a highly effective and essential asset for our firm for both our architecture and book publications. Sarah commands the respect of the press and everyone — both in our office and outside — find that her intelligence and grace make her a delight to work with.”

Peter Pennoyer, Peter Pennoyer Architects

“Working with Sarah is like having a good friend who also happens to be your biggest cheerleader and defender. I was so impressed with her ability to juggle so many different requests at once and to make sure they all went smoothly and according to plan. I would highly recommend her to anyone looking for help with public relations or press strategy.”

Grace Bonney, creator of Design*Sponge

Literary & Publishing


Literary & Publishing

With nearly one million books published in the United States alone each year, it takes a creative and well-executed publicity strategy — along with gracious, but tireless, persistence — to generate real buzz and make our clients’ books emerge from the crowd. That’s what we do. Our imaginative, results-driven campaigns have helped many of our clients acheive #1 New York Times bestseller status. We work with authors of every genre, on both fiction and nonfiction titles, creating media and marketing strategies that give rise to valuable press attention and bring in new readers, followers, and fans.

— On Little Bird —

“Sarah Burningham is creative, consistent and, best of all, effective! More than anything, she was able to see into the heart of my novels and promote them accordingly, making them stand out in a crowded marketplace. Sarah is consistent, upbeat, dynamic and an absolute blast to work with, but best of all are her results. Each time we've worked together, my books have landed on the New York Times and USA Today bestseller lists.”

Kristan Higgins, The New York Times and USA Today bestselling author

“There’s nothing typical about Sarah’s work. She has a talent for digging into a book and finding kernels within which set it apart and make it memorable — and then she explodes them into creative pitches, smart packaging, and lots of lively ideas, infused with both purpose and fun. She’s a clever and energetic matchmaker of subject and audience for her projects.”

Page Edmunds, Associate Publisher, Workman Publishing

“Having Sarah Burningham working on a project is a publisher’s dream come true. She is the most competent, experienced, energetic, and devoted publicist that anyone could ask for — and she comes through with the hits! I cannot recommend her enough to authors — who will love her — and to publishers — who will love the results.”

Judy Hottensen, Associate Publisher, Grove/Atlantic

“I have been consistently dazzled by Sarah’s boundless energy, creativity, professionalism and winning spirit. She has amazing contacts, endless ideas for getting a book out to the widest possible readership, and goes above and beyond the call of duty time and again. I can't wait to work with her again.”

Brettne Bloom, Literary Agent, The Book Group

“Within minutes of meeting Sarah you know you’re in the presence of a gifted publicist, a seasoned professional, and simply a person you want to work with and be around. Her creativity, genuine enthusiasm, and her ability to tease out the essence of a book and an author and then convey it to the world is impressive and gets results. I’m looking forward to our next project together!”

Becky Koh, Editorial Director, Black Dog & Leventhal Publishers

“Sarah Burningham is a true publicity tour de force. Never before have I seen someone so creative, so dedicated, and so enthusiastic. She has the perspective to see both the big picture as well as all the tiny details that make up a successful campaign, and executes all with aplomb. I heartily recommend her. Quite simply, she has the Midas touch.”

Kim Small, Director of Publicity, The Crown Publishing Group/Random House

“Sarah Burningham approaches every project with distinctive, one of a kind campaign and helped build my books into #1 New York Times bestsellers. Not just once, but many times! I have recommended her many times and will continue to do so. Simply put, she's the best there is.”

Robyn Carr, #1 New York Times bestselling author

design & lifestyle | literary & publishing

917-546-6866 |

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